Privacy Policy

Dermatology Aesthetics of Northern KY (Derm Aesthetics) respects your privacy and is committed to protecting it at all times. This online Privacy Policy explains how Derm Aesthetics collects, uses, shares and safeguards Personal Information, as defined below, through phone, paper or our websites, such as www.dermaestheticsnky.com, mobile websites, microsites, mobile applications, Derm Aesthetics social media accounts and any other digital services and platforms officially operated or used by Derm Aesthetics from time to time (each, a “Site” and collectively, the “Sites”), except where a separate privacy policy may be displayed on such Sites, in which case such separate privacy policy will govern (including in the case of a conflict).

Before you use our various Sites, you should carefully review this Privacy Policy and our related Terms of Use. Only submit Personal Information and use our Sites, if you accept this Privacy Policy and our Terms of Use. Please note, this Privacy Policy does not apply with respect to any Personal Information that we process on behalf of a third party.

If you do not want us to collect or process Personal Information about you in ways described in the Terms of Use and this Privacy Policy, you should end this session now and refrain from using our Sites.

Types of Personal Information We Collect

Personal Information You Provide

When you choose to interact with us in other ways, you may be invited to provide us with information that enables Derm Aesthetics to identify you (“Personal Information”). The types of Personal Information we may collect from you will depend on the products or services you seek.

The types of Personal Information collected from you by or on behalf of Derm Aesthetics may include, for example:

• Individual information (e.g. your name, address, phone number, email address, birth date, other types of demographic information and sensitive data such as race and ethnic origin, sexual orientation and gender identification data);
• Professional information (e.g. occupation, specialty, practice setting);
• Financial information (e.g. credit card information);
• IP address and geolocation data related to devices that access our Sites;
• Topical interests information (e.g. aesthetic, cosmetic services, dermatology); and
• Individual responses to surveys administered by or on behalf of Derm Aesthetics

Automatically Collected Information

Derm Aesthetics also collects information about how our Sites are used by website visitors. Derm Aesthetics may do this through the use of cookies, web beacons, and tracking tools that may recognize digital device identifiers and browsers, IP address, geolocation data, information about Site usage, products or services viewed, or other similar information. This information helps us operate the Sites, analyze visitors’ practices and preferences, and customize and deliver content and advertising. More information is provided in the “Tracking Activity on Our Sites” section below.

Aggregated Statistics. Derm Aesthetics may monitor your use of the Sites and collect and compile Aggregated Statistics. “Aggregated Statistics” means data and information related to use of the Sites that is used by Derm Aesthetics in an aggregate and anonymized manner, including to compile statistical and performance information related to the provision and operation of the Sites. All rights, title, and interest in Aggregated Statistics, and all intellectual property rights therein, belong to and are retained solely by Derm Aesthetics. You acknowledge that Derm Aesthetics may compile Aggregated Statistics based on data input into the Sites. You agree that Derm Aesthetics may (i) make Aggregated Statistics publicly available in compliance with applicable law, and (ii) use Aggregated Statistics to the extent and in the manner permitted under applicable law.

How We Use Your Information

Personal Information

Derm Aesthetics will not collect Personal Information for purposes beyond those provided in this Privacy Policy or at the time of collection.

Derm Aesthetics processes your Personal Information as necessary in connection with our legitimate business interests, which includes, without limitation, activities such as to:

• Identify you when you visit our Sites;
• Personalize and improve the usability of the Sites;
• Provide service communications such as appointment reminders, appointment confirmations, customer service messages, and general information;
• Process or provide you with information regarding your treatment details, fees;  
• Provide products, information, opportunities, or services you may be interested in (such as, newsletters, meetings, or events);
• Provide directory-based information for the benefit of the general public;
• Fulfill or deliver Derm Aesthetics products, offerings and services you request;
• Deliver targeted advertisements and marketing materials in print and online publications;
• Deliver professional and personal surveys to you;
• Facilitate your participation in Derm Aesthetics-sponsored or affiliated in-person and/or online live events;
• Answer your emails, text messages or other on-line requests;
• Verify, correct, or deliver requested Personal Information; or
• Notify you about new products/services, special offers, upgrades and other related information from Derm Aesthetics and approved third parties.

How You Can Access and Change Personal Information

Our commitment to your privacy includes multiple ways you can reach us and inquire about the Personal Information in our possession. You may take the following actions related to your account and contact information here:

• Correct or update any Personal Information we have about you;
• Ask us to delete any Personal Information we have about you; or
• Modify any previous request to Derm Aesthetics regarding your Personal Information.

Please contact us at 859-363-5394 or at info@aestheticsnky.com to complete such requests about Personal Information outlined above.

Additionally, you may also contact us via postal mail at the following address:

Dermatology Aesthetics of Northern KY
8275 Ewing Blvd. 
Florence, KY 41042
Attn: Office Manager 

Derm Aesthetics reserves the right to hold updates to or freeze accounts based on suspicious activity. Please note that there may be circumstances where we are not required to comply with your requests outlined above, for example, if we have an ongoing requirement to retain your Personal Information for our own business or legal compliance purposes.

California Privacy Rights

In addition to the rights as explained in this Privacy Policy, under California’s “Shine the Light” law, California residents who provide personal information (as defined in the statute) to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the personal information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year. To obtain this information please contact us via the phone number provided above.

Tracking Activity on Our Sites

Derm Aesthetics and authorized third parties may track how our Sites are used by website visitors who interact with the Sites for the following purposes:

• Functionality, such as site administration and user authentication;
• Analytics, such as assessing how visitors use and interact with the Sites to improve the user experience. The analytics tracking tools we use may include Google Analytics. To learn how Google collects and processes data, please visit www.google.com/policies/privacy/partners;
• Personalization, such as remembering pages or products you have viewed to personalize your experience;
• Advertising, such as delivering targeted advertising on our Sites and third-party websites. We and authorized third parties may use technologies to track activity over time and across properties to better understand and advertise to you based on your interests and to measure the effectiveness of the advertising;
• Performance, such as improving the functionality and performance of our Sites;
• Security, such as preventing fraudulent or malicious behavior.

Additional information on third-party tracking on our Sites can be found in the “Third-Party Tracking on Our Sites” section below. 

We may use the following types of tracking tools for the purposes described above.

Cookies

A cookie is a small file or string of text on the Site user’s device that is used to aid web functionality and for other purposes. Our Sites utilize two types of cookies:

• Short-lived cookie. Short-lived cookies are created by a website when that website is accessed; this type of cookie lasts seven (7) days or less or is automatically deleted by closing the web browser. Short-lived cookies include all session cookies (cookies that exist during a single session) and persistent cookies (cookies that exist over multiple sessions) that are set to be stored for no more than one week. Our Sites may at times require short-lived cookies in order for the Sites to function properly.
• Long-lasting cookie. A long-lasting cookie is generally a persistent cookie that is stored on the hard drive of the user’s computer or device for a period of time chosen by the website that set the cookie that is more than seven (7) days. Such cookies may be used on our Sites to assess what features are most important to users, to allow you to access the Sites without re-entering a username or password, personalize Sites for future use, and other similar activities. 

We also track interactions with our Sites by leveraging HTML5 web storage within a user’s browser (also known as local storage on a user’s device or hard drive). Local storage is used to track information such as the topics of information, login tokens, and demographics of users who view our Sites. This information is used to provide a more personalized experience. Users can disable local storage on their web browsers. 

Web Beacons

Another way we track Site activity is by using transparent electronic images called “clear GIFs,” “web bugs,” “spotlight tags,” “pixel tags” or “web beacons” (collectively, “Web Beacons”). These images, for example, count the number of users who visit a page from links in an ad, an article or an email. A “spotlight tag” is used on web pages where transactions take place. The spotlight tag collects numeric information, such as the dollar amount of an online purchase, to help us understand Site usage and performance.

Email messages sent to you may contain Web Beacons or other tracking tools to measure the effectiveness of an alert, offer or opportunity so we know how to serve you better. 

Session Replay Tools

We may use session replay tools on our Sites. Session replay tools record your interactions with our Sites, such as how you use and navigate the Sites and interact with webforms. 

Third-Party Tracking on Our Sites

Ad networks and data analytics firms track and analyze traffic on our Sites, in part, to determine advertising effectiveness, browser types and website usage trends, website and systems performance and to present targeted ads based on information collected through tracking. Third-party vendors and service providers, such as Google, may then pool the information that they collect from our websites with other sources of information, which may include your Personal Information for purposes such as determining whether you might be interested in receiving direct mail, email, a catalog or a journal. Aggregate data on visitors and their use of our content provides business intelligence to better serve visitors, including to improve our content and track trends that might signal the outbreak of an infectious disease, or contribute to improving health outcomes. If you open an ad, you leave our Sites and become subject to the privacy policies and practices of that separate website, not this Privacy Policy. That website which may have different rules about tracking and data usage. 

Your Choices for Tracking Technologies

Depending on your location, you may be able to modify your tracking technology preferences on a Site using the “Cookie Settings” link at the bottom of the Site. You can also block or delete cookies using your browser settings and may be able to disable other tracking tools used in emails through the settings in your email client. Blocking or deleting cookies or other tracking tools may prevent access to some features of our Sites and impact the functionality of our Sites.

Third parties that we work with to deliver interest-based advertising may participate in the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”). The DAA and NAI provide mechanisms for opting out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/.

Do-Not-Track

At this time, our Sites do not recognize “do-not-track” instructions. Activation of cookie blocking or Do-Not-Track settings in your browser, or other mechanisms that block cookies or other tracking technologies, will not affect the collection of Personal Information as outlined elsewhere in this Privacy Policy.

With Whom We May Share Personal Information

Derm Aesthetics may share your Personal Information in a variety of ways including, but not limited to, the below:

• With business partners in order to provide them an opportunity to offer products or services that may be of interest to Derm Aesthetic patients and others.
• With vendors or third parties with whom we have contracted to perform business functions (e.g., to utilize third party tools and technologies, to help fulfill or deliver services, offerings, or products that you order, to process payment information, to provide customer support or consulting services, or to provide event registration services). We provide third parties with access to information as, in our discretion, is required to fulfill our services to you. They are commonly directed to use that information for the stated purpose.
• With social media or email platforms if you “sign in” or access content via an existing social media or email account, such as Google, Facebook, or Twitter. These third parties, and others, may offer you products and services that may be of interest to you, including by way of “targeted ads.”
• With third parties if Derm Aesthetics and/or its assets (or a portion of its assets) are sold, assigned, transferred, or merged, or if Derm Aesthetics undergoes some other change including a change to its corporate form as part of a bankruptcy proceeding or otherwise; information may be transferred as part of that transaction or change. 
• With third parties under other unanticipated situations, but only with your consent.

We may also disclose Personal Information to:

• Subsidiaries. We may disclose Personal Information to our affiliates and subsidiaries, who may use Personal Information in accordance with this Privacy Policy.
• Companies Involved in Mergers and Acquisitions Transactions. If we sell or otherwise transfer part or the whole of our business or assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, or liquidation), any information collected through the Site, including Personal Information, may be among the items sold or transferred.
• Law Enforcement, Government Agencies, and Courts. We may disclose Personal Information at the request of law enforcement or government agencies; in response to subpoenas, court orders, or other legal process; to establish, protect, or exercise our rights; to defend against a legal claim; to protect the rights, property, or safety of any other person; or as otherwise required by law.

Why We Share Your Data

Derm Aesthetics will only disclose your Personal Information to a third party when such disclosure is:

• reasonably necessary to perform a service or deliver a product or publication or focus an offer specifically to you;
• authorized by you;
• permitted under this Privacy Policy;
• required by law; or
• reasonably necessary to: (1) conform to legal requirements or comply with legal process served on Derm Aesthetics; (2) protect and defend the rights or property of Derm Aesthetics; (3) protect the personal safety of Derm Aesthetics personnel or members of the public in urgent circumstances; or (4) enforce Derm Aesthetics’ Privacy Policy, or Terms of Use.

Children under 18 — Derm Aesthetics’ does not knowingly solicit data online from or market online to children under the age of 18. If you are a parent or legal guardian and think your child has given us their Personal Information, you can contact us at 859-363-5394.

How We Safeguard Information

Information Security

Derm Aesthetics’ implements reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. We restrict access to Personal Information to only the employees and Derm Aesthetics’ business partners who may need to know that Personal Information in order to operate, develop or improve our services, products and offerings. Any third party with which we share your Personal Information is bound by confidentiality obligations and may be subject to discipline such as termination and criminal prosecution, if they fail to meet these obligations.

Site Security Features

• TLS technology and how you benefit from it — Derm Aesthetics realizes the importance of security, so we’ve taken a number of steps to enhance the protection of Personal Information sent to or from Derm Aesthetics over the Internet. First, we require that a “secure session” be established, using Transport Layer Security (TLS) technology. This is done any time you supply or access information in one of our secure online areas.

No Guarantee

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, and despite our efforts, Derm Aesthetics’ cannot guarantee or warrant the security of any information you transmit to us, or to or from our online products or services. Email messages sent to or from a website may not be secure. Confidential information should not be sent by email. Site visitors sending email accept the risk that a third party may intercept email messages.

Linking to Other Websites

You should be aware that other websites that link to Derm Aesthetics Sites may contain privacy provisions that differ from those in this Privacy Policy. We do not control those sites or the information they collect about you. To ensure your privacy is protected, we recommend that you review the privacy statements of other websites you visit.

International Use of the Sites

Our headquarters are in the United States, and Personal Information we collect from you may be processed in the United States. Where your Personal Information is transferred to the United States from another country, we will implement safeguards so that it continues to be protected to the standards set out in this Privacy Policy.

Changes to this Privacy Policy

As our organization, membership and benefits change from time to time, we expect this Privacy Policy will change as well. We reserve the right to amend this Privacy Policy at any time, for any reason. We will notify you to the extent required by law through an email communication if we have an email address on file for you and/or by notice on the Derm Aesthetics website, in our sole discretion, and we will indicate at the end of this Privacy Policy when the latest revisions occurred.